Lsi Is Good News For Online Marketers

If you've been building or promoting websites for any length of time, you know how important it is to your business to have your website show up near the top of the search engine results page for your keywords. You also know what a chore it can be to achieve and keep those elusive top search engine rankings.

Many marketers succumb to the darkside, resorting to cloaking, keyword stuffing and other such tactics. Although they may enjoy some initial success with these methods, that success won't likely last very long. The search engines are becoming smarter each day in how they rank websites and if you're caught pulling any of these tricks, your sites will probably be dropped immediately.

Even those that practice the normally accepted methods of search engine optimization know how frustrating that task usually is. You optimize your pages with just the right keyword density, bold all the right text, insert keywords in the page title, image alt tags and all the rest of the steps to aim at those top search engine positions. Perhaps after a few weeks, you do start to see positive results and some of your pages are on the first page of the search results.

Then, a few days later, reality sets in. You check your ranking, only to find that after days and days of optimization work and getting tons of quality backlinks, your pages are no longer showing up. Frantically, you check your sites. Yep, they're still there. But they're no longer showing up on that highly coveted first page of the search engines. What happened?

Most likely, you've fallen victim to the latest search engine indexing algorithm change. Just when you're starting to get the results you want, the search engines change the rules and now you're on the outside, looking in.

The Hucksters Killed Your Ranking Position -

Since there are so many people trying to get their sites to the top of the search engines, a great many of them resort to using underhanded methods. Of course, the search engines catch on and remove those unqualified listings. How do they find these bogus listings in the first place? By constantly tweaking and fine tuning their indexing algorithms.

Not too long ago, the search engines evaluated webpages based upon keyword density only. People took advantage and stuffed their pages with keywords. The search engines retaliated by also including the quantity of backlinks a site had. As a result, link farms were born to falsely inflate the number of backlinks to sites. The next move the search engines made was to verify the quality of those links to make sure they were from relevant sites, not just from link farms.

And the fight to achieve search engine rankings goes on and on. Just when you think you have everything just right, the rules change and you have to start all over again. Well, LSI could very well be the good news you've been waiting for.

What is LSI?

LSI, short for Latent Semantic Indexing is the latest technology the search engines are adopting to make intelligent choices about how websites should be ranked. The new LSI algorithms not only look at the normally expected SEO factors, such as keyword density, quality & quantity of backlinks, etc - they also evaluate your website on the basis of content and structure.

LSI uses artificial intelligence to gauge the quality of your content. If it's determined that you have nonsensical, machine generated content, you're history. If you employ bulk internal linking of unrelated pages, you're history.

The new LSI algorithms are designed to weed out those websites that aren't really of good quality - the websites that are specifically designed to fool the search engines with underhanded tactics.

LSI is Good For You -

The LSI algorithms are currently being implemented and will probably become the standard used by all the major search engines for a long time. What this means for you is that if you design your websites to conform to what the LSI algorithms like, your websites should achieve and keep prominent search engine ranking. You'll no longer find it necessary to redesign your websites every couple of months just to please the latest indexing software. Design your sites right and you should be good for a long time.
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By: CarsonDanfield

Carson Danfield is a successful 'Under the Radar' internet entrepreneur and can show you the 'Right Way' to do things.
Want to implement LSI for your website without the steep learning curve? Want LSI that's push-button easy? Get it now at Traffic-Trix.com/SILO3

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Internet Search And Seo

Internet Search

For the last decade the Internet has emerged itself into an integral part of our everyday life. What previously was mostly a network of research institutions has become an unprecedented medium for commercial and social use. With the number of web pages now exceeding 12 billion it is extremely difficult to find information without using search engines.

Search engines appeared almost immediately once the WWW was born. A pioneering search engine called Archie was created in the University of Montreal in 1990 and was used to search files located on public FTP sites. The first search engine created to crawl and index text files on the web, World Wide Web Wanderer or Wandex, was introduced in 1993 in MIT and worked on principals similar to those used by the modern web search engines.

However it was not until late 90s when search engines have become the major tool to find information on the Internet. Before Internet directories such as Yahoo! or BestOfTheWeb were used to locate web pages. But it didn't take long for web users to recognize the usefulness of the Internet search, once indexing and ranking algorithms have reached a state where search engines were able to quickly return highly relevant results

Search Results Relevancy

It is all about the relevancy of results. In their infancy search engines were utterly vulnerable to abuse. Originally search engines used to index file names and later meta-tags. It doesn't take much to stuff file names and meta-tags with popular keywords which are irrelevant to the document's content. When a user queried a search engine with a keyword he received results that couldn't satisfy him. That is why Internet directories with pages classified into directories by human reviewers were far more useful than the search engines of those days.

The problem of relevancy has become increasingly important with the growing commercial use of the Web. The profits of commercial websites depend on their exposure and if there is anything that can help improve the exposure in search results - it must be done. And the first attempts to influence the search results by using popular but not relevant keywords to drive more traffic were made.

With their increasing computational and storage capacity search engine have become able to index the entire content of a page. But it was still possible to abuse search results by using excessive keyword stuffing, hidden keyword-rich text or many other spammy techniques. Basing solely on the page content it was impossible to ensure the relevancy of search results and more advanced ranking algorithms were introduced.

Search Engine Optimization

But even modern sophisticated search engine algorithms are not perfect and can't guarantee 100% relevancy. There still exist many loopholes that can be exploited to manipulate search results. Search results manipulation is not necessarily an unethical conduct. Consider three biggest travel websites: http://Travelocity.com, http://Expedia.com and http://Priceline.com. They provide booking service of a similar quality and are equally relevant for keywords like 'vacation' or 'airline tickets'. But nevertheless they rank differently in search results, and it is natural for a lower ranked site to try improving its position by using search engine optimization techniques.

Search Engine Optimization, or SEO, is about defining what factors influence the placement of a page in search results and adjusting these factors to obtain a higher position. To optimize the relevance of a page you have to adjust keyword frequency and proximity, add keywords into headings and bold text. It must look natural though - excessive keyword stuffing might have negative effects. To increase the popularity of a page you must obtain incoming links with targeted keywords in the anchor text, and make sure that links come from authoritative pages but not from irrelevant link farms.

Search engine optimization is an extremely dynamic field. Once a loophole in ranking algorithms becomes known and widely used, search engines change their algorithms to neutralize its effect. Every algorithm update can drastically affect positions and traffic of websites utilizing aggressive crash and burn optimization strategies. Such strategies are based on the most recently discovered loopholes and tricks and are able to put your pages into top positions quite quickly. Their effect however lasts only to the next algorithm update.

Another far more time-consuming approach is the creation of websites with high quality content following so-called Google quality guidelines. This approach emphasizes the website's value for users and persuades against using tricks to manipulate search results. In short - good websites eventually will rank high. But it takes years and tons of effort to make a site popular this way. Some sites are by their nature difficult to promote this way. For example few grocery stores can afford turning their websites into top Internet grocery portals; it just wouldn't be worth the effort.

SEO alone can't guarantee a lasting effect. Not using SEO at all requires too much effort to promote a site. The wise way to make a website popular is make sure that it is useful for users, obtain quality incoming links and do not forget to fine tune your pages focusing the targeted keywords. Follow the famous Brett Tabke's Successful Site in 12 Months with Google Alone - after four years it is still a valid approach.
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By: Oleg Ishenko -

Oleg Ishenko, Berlin, Germany. BSc in Telecommunications Industry Business Management. Master student in Humboldt University Berlin. MCSE and MCDBA certifications. Get more useful information at our Comprehensive SEO and Online Marketing Research

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Babys First Travel Experience Without A Baby Stroller

Traveling with a newborn is a fresh experience for new parents. A short or long trip is a wonderful opportunity to enjoy quality time with your newborn. Travel with a baby can be a challenge but with some careful planning and preparation, it will become restful and fun. The babys first trip requires you to take a lot of necessities into the carry on. Whether your trip is by car, plane, or train, basic items are the same. Newborns need a lot of changing, feeding, and sleeping time. Plan your trip around the babys schedule and make sure the baby is fed and changed before you go on your trip.

Basic Travel Tips

Plan ahead is a good way to start your babys first travel experience. Start your trip early and leave early and give yourself plenty of time for those extra stops you will be doing. If you want to sightsee in the morning, then relax in the afternoon. Try and stay, as close to the babys schedule as possible. Pick a hotel, or lodging that accepts babies and children. Ask the manager to have a crib placed in your room before you arrive.

If you are traveling by car, stop often to change or feed the baby and take rest stops for yourself. Stretch your legs, get gas, or snacks to munch on during the trip. If you are traveling by plane, consider buying an extra ticket for your baby. It will be the babys own seat for a safer and comfortable ride for you and your newborn. If you are traveling by public transport, whether it is by train, bus or taxi, always bring along a car seat. The car seat will provide protection for your newborn.

Travel Necessities for Baby

A parent should have a baby travel check list handy for any trip. It is not a good feeling to realize that you are missing baby wipes or you need more diapers and then, you have to go and stop at the next available place to buy them. What a hassle! If you have a list, you can check off the items as you pack them and then you wont have to make an extra stop.

The basic essential items, for the baby, are what you need for the trip, no matter where you go, or whom you will visit. Once you get there, you can always replenish what you need. Some basic necessities you will need are a bag of diapers, ointment, in case of diaper rash, wipes, baby lotion, formula, a baby blanket in case you find a spot along the way such as the park, motel, or airport where you can offer your baby a place to lay down for a while, extra clothes for you and the baby, a car seat, lightweight baby stroller such as the Graco Metrolite Stroller.

Whether you are planning a short or long trip, dont get caught without your babys travel bag of necessities. Keep your travel check list in a handy location where you will always find it and you and the baby will have a pleasant, happy, fun babys first travel experience.
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By: T. Atanasov

T. Atanasov is a mother of two who writes about baby products. To learn more visit her Graco Metrolite Stroller blog for more information at www.graco-metrolite-stroller-review.com

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